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Transcription

00:03

LEADING WITH INTEGRITY

00:12

"How has your father's moral compass influenced the way you lead?" Well, that's very simple.

00:22

We had...a bakery at home, that is, a small artisanal business.

00:28

And there, of course, you're very close to it and always aware of what goes on in the business, and...

00:34

from a young age,it's practically taught from the cradle.

00:38

And one day, I think I was about 14 or 15,my father said to me:"Hey...

00:45

I want to tell you a few things." And I said: "Yes, of course." And he said: "Look, there are three things that will be important to you in life." And I said: "Okay." And he said: "What matters in life are your employees, your clients,and most importantly,that you can look at yourself in the mirror every morning." At first, I think I tucked it away in my mind somehow,but little by little I became more and more conscious of it.

01:17

And those three things have had a big impact on me.

01:21

And it struck me in the sense that it doesn't matter where you are,you have to be yourself, because otherwise, you cannot lead a team.

01:31

You must be authentic, you have your personality and that inner compass.

01:36

And that inner compass, as I said,was based on respect for employees,because I cannot do it without them."The team is the hero" — that also comes from this.

01:48

Then, the clients, of course.If I don't look after my clients,the business won't work.

01:54

This also means respecting them,doing a good work,and building strong relationships with them.

02:04

And the most important thing is honesty.Being honest with yourself,because there are always temptations along your career where you wonder:"Could I do this?

02:16

The client is a bit difficult.I could create a parallel market with the product,but it would boost sales." Having that inner compass telling you:"What can I justify with my moral principles and convictions and what can't I?" And I don't think that depends at all on the stage of your career or the country you're in.

02:42

And that actually helped me a lot not to stray,to be able to adapt again and again.

02:51

It was like a rock amid the storm.And to this day I am very grateful to my father for that.

02:58

Simple principles, yet they helped me a great deal.